Few years ago if you want buy a flagship then you have to spend minimum $645 and it was a big cost for middle class people or someone who wants to purchase a phone which comes in a decent cost but comes with satisfying features but the time is changing everyday the Oneplus One launched on 23rd april 2014 and it was a game changer! it has 3GB ram, 64GB or 16GB rom, Qualcomm Snapdragon 801 Flagship Chipset(The most powerful chipset by Qualcom at that time) , Android Kitkat, 13MP rear plus 5MP front camera and it Cost around $299 for the 16 GB variant and $349 for the 64GB Variant!. This phone had changed the market and it became very popular in India because in India everyone wants a phone which affordable and full of good features and it was the phone everybody was waiting for. To keep the price minimum Oneplus does not advertise this phone like what others brands do Oneplus only focus on what product their making because they know that If The Product is good then it does not needs big advertisements and it worked! with only one eye catching advertisement on TV and the price makes the Oneplus one popular.
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